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An Article that an external entity has paid to place or to produce to its specifications. Includes advertorials, sponsored content, native advertising and other paid content.
100% fruit juice is strictly regulated under EU law through the European Fruit Juice Directive, which prohibits the addition of sugars, additives, colouring or flavouring. It must be derived solely from fruit.
Nutritionally, 100% fruit juice offers inherent benefits. A single glass of orange juice can provide more than 90% of the daily recommended intake of vitamin C, which contributes to the normal functioning of the immune system. Some juices are a source of folate and potassium, nutrients associated with reducing tiredness, fatigue, and supporting normal blood pressure.
Consumption levels across Europe remain moderate, with average intakes below 70g/day for adults and 100g/day for children. Energy contribution is minimal (1-3% of total daily intake), and juices provide nutrients without displacing core dietary energy.
Recent scientific findings associate 100% fruit juice consumption with better overall diet quality. Long-term studies show no link with obesity, and some evidence suggests it may help reduce the risk of cardiovascular disease, with possible benefits for immunity and gut microbiota.
These characteristics underline the unique composition of 100% fruit juice and support the call for its assessment as a distinct category within EU policy discussions. Learn more about AIJN’s vision for a healthy and sustainable future: https://shorturl.at/PTadG
